Do What You Love: 3 Powerful Lessons on Leading Your Business with Purpose

“You can only become truly accomplished at something you love. Don’t make money your goal. Instead pursue the things you love doing, and then do them so well that people can’t take their eyes off of you.” — Maya Angelou


What is it that you love most about your business? Is it the fact that you lead with purpose? Are you wondering how to lead your business with purpose? Let’s explore what purpose means.


This is the reason for which something is done or created or for which something exists. Your something is “business”. We all have a reason for why our businesses exist or why we want to have a business. We all have an underlying why. We feel it and we sense it. We believe there’s something more, even if we can’t exactly put our finger on it. You started a business and as you begin to do the work on your why you may find that the work you’re currently doing isn’t the business or career for you and that’s ok. Because the goal is to be doing something that you love.

“Sometimes we fall into the trap of thinking that there’s no place to monetize what we love”

Do what you love

Lesson 1: Get Clear

This means that in order to begin to lead with purpose you must be really clear on your reason for beginning your business in the first place. When I first thought about going into entrepreneurship, the only reason I could think of was to make an extra $500 a month. I was a stay at home mom and I wanted to bring in some extra spending money. Money goals are amazing things to have but we really need to begin to dig deeper and underneath the surface of money. I encourage women of faith to visualize their business plans with God.

Or Learn the Hard Way

I remember trying so many different careers and direct sales companies. I never had a clear why on starting these. From insurance sales, substitute teaching, teaching overseas, retail positions to Mary Kay, Avon, Melaleuca, Tastefully Simple, and Doterra. You name it I’ve probably tried a version of it. My purpose then was jumping into the next best thing that could bring me money. What a way to so not lead in my own entrepreneurial journey. How can you begin to lead women in business if you aren’t clear on why you are creating it in the first place?

Lesson 2: Your Why is a Direct Connection to Your Purpose

I went so many years spending no real time in this area. When I met my first coach that was supposed to show me how to attract my ideal clients through conversation, she showed me how important my why was. We spent over 3 months on this. Why so long? Because…Your why is connected to:

  • Your content
  • You programs
  • Your products
  • Your social media presence
  • Your live videos
  • Your email series
  • Your sales pages
  • How you interact with your clients
  • How you attract your clients.

Your why is everything. If we don’t live in our why’s we get disconnected from the purpose in our businesses.

Lesson 3: Value and Beliefs Hone in Your Purpose

When it comes to leading your Business with purpose it’s important that you’ve created a business that is centered around your value and beliefs. Sometimes we feel we must create cookie-cutter, stable businesses that are centered around hard cold facts and what we can see working out. As God-centered multi-passionate women of faith, your value and beliefs are the guiding force in your life. Getting clear on how that relates to your passion-based business is so essential to being in alignment with your purpose.


God does not operate in a cold impersonal manner and he doesn’t always show us a clear cut path. We are called to walk by faith and not sight. SO if the business idea God has given you isn’t as clear cut as you would like it to be, don’t fret because you are leading with purpose my dear the purpose that has been placed on your life as a woman of faith in the marketplace. Get your audio lesson here.

Justina is a Pro MUA and Mindset and Success Coach. You can find her in her Facebook Group The Purposeful Pursuit to a Beautiful You.

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