Industry Rates

Setting your Rates

Now that we’ve gone into depth about contacting these different industries and bringing great visibility to your business, what will you charge when they reach out to you about your rates? Here we find ourselves again looking at our mindsets!

How to do you balance getting paid what you are worth with securing a job and giving the client the best quote as well. Consider Logical Pricing and Emotional Pricing.

Emotional Pricing

Has more to do with how you feel about your rates. Does the price feel right coming out of your mouth when you say it out loud. When you repeat it to your clients are you nervous or do you feel confident.

Ask yourself…what was your ideal salary for why you got into makeup? This plays a role too! (Share this on FB with us)

The key is to knowing how much you value your time. How much is your time worth to you? This is where your values come into play and also taking time to think about why you got into this industry as well.

Logical Pricing

Think about the perceived value for your clients. Are you clear on how you solve the client’s problem?

Timely, dependable, highly-trained and skilled in delivering beauty! (Do you feel confident in meeting this need?)

How much is it worth to client to have our services available? (This is different for each client inquiry, hence my rates are different depending on which industry I’m serving)

Do you deliver on location services?  (This means you are making things convenient!!)

Industry Rates

As a freelance makeup artist it is very easy to tell on yourself. You can tell a lot about how experienced you are or how much you really don’t know by how you quote your rates. You run the danger of quoting to low and too high and then you know there are other makeup artists that are in the running for the same jobs that they are inquiring you about.

How do you quote when a production team says they have about 30 people needing touch-ups? What do you quote when you have one client that you have to do an initial application and then stay for 4 hours to do a final touch-up?

I’ve seen artist charging $15 per person or $25 per hour for their work and I have to say that this is not the way to establish yourself as a professional. There are per person rates for the right industries and hourly rates for particular rates here is a chart breaking that down for you.

Makeup Industry Rates

Hourly Rates

Per Person rates

Commission 60%

Production Teams


Agency Work

Advertising Agencies


Spa’s or Salons

Film/   Commercial


Spa’s and Salons

Who are you working for?

Sometimes there are so many moving pieces and people involved in a project that it can be difficult to figure out exactly whom you are working for. The best way to find out is to ask. Never assume! “Your client”, the End client, and the talent on whom you perform services can be all different people. I’ve worked on a commercial where the advertising agency was “my client and who paid me”. That was different than who the END client was, which was a car dealership. And with that car dealership their sales team was my talent on whom I provided makeup services for. The end client (car dealership) didn’t even know about the process of my hire (the advertising agency that puts the creative process together). The production team (who videos and edits) had no clue who I was either.

Another example of a typical job:

Project Name: PSA Commercial

End Client:

US Census Beaurea

Advertising Agency:


Production Team:

People’s TV

Casting Agency (Made my referral):

First City Films

Talent (whom I provided makeup)

Multiple local professionls

Who do you think hired me, who was my client??

Hmmm either of these persons involved could have hired me (least likely the talent, though). So, there’s no wrong or write answer. Whichever party reaches out to you is likely the one that you will be invoicing but again a simple, “whom do I send the invoice” to will help you clarify. The production team reached out to me via a referral from the casting agency who I partnered with on a 48 hour film fest as a volunteer. So volunteering your services for the right teams goes a long way (hint: the film/commercial industry-section of this book).

Now you need to determine how “your” client will pay out…check, cash, credit, paypal (mostly with big teams it’s a check paid out after services are rendered. Either last day on set receive your payment or they may do a net 30 or 60 where you are waiting up to 2 months to be paid. Its good to get all of this established before taking on the job or showing up to work. It’s a horrible feeling to be set for days and then realizing you were so excited to get the job that you forgot to find out how and when you will be paid.